Structure

At our university, you will not only learn about forward-looking, scientifically sound findings in the management and administration of companies, but also practice their practical application in everyday working life. During your theory semesters you will have the opportunity to get involved in a variety of (digital) projects with and in companies in the region. The practical semester integrated into your studies, which you will spend in the company throughout, also serves to provide practical orientation. Would you like to spend your internship semester or parts of the semester abroad? Feel free to contact us! We will help you choose the company or university and assist you with all the organizational issues of your stay abroad.

Prior to your assignment in the company, you will be trained by us to analyse processes and problems of business practice and to develop practical solutions. You will also learn to focus on international relations. We will provide you with the necessary tools on a professional, methodical and social level.

It is particularly important to us that you as a student learn to reflect on the values and norms of today's economic systems. It is our goal that after graduation you will be able to take on technical and management tasks in companies and administration, as well as to work in an entrepreneurial or freelance capacity. You will also be able to apply new scientific findings in practice. By choosing a specialisation field, you can specialise during your bachelor's studies and focus your career planning on a specific area of business. 

Your digital business studies will include:

• Basic modules (25 ECTS)
• Basic modules in business administration (50 ECTS)
• Advanced modules (40 ECTS)
• Integrative modules (25 ECTS)
• Key qualification modules (30 ECTS)
• Practical semester (25 ECTS)
• Bachelor thesis incl. colloquium (15 ECTS)

In the first two semesters you will attend the courses of the basic modules and the basic business administration modules. In the courses you will learn the business management know-how that you will need in the course of your studies to gain a basic understanding and as a tool. You will attend the following courses:

• Accounting theory/ technique
• Introduction to Business Administration
• Basics of economics
• Business Mathematics
• Economic statistics

You will get to know the different areas of business administration in the basic business administration modules ("function teachings"). These cover the topics

• Marketing
• Labour Law
• Private Business Law
• Financial and investment economy
• Information Management
• Cost and Performance accounting
• Organization
• Human Resources Management
• Production and logistics and
• Tax theory

The specialisation modules/study programmes form the core competence you acquire in your digital business studies at our university. At the beginning of the fourth semester, you must select one of the following fields of study:

• E-Commerce & Retail Management
• Innovation & Process Management
• Analytics & Data Management

In addition to the in-depth modules, you will learn supplementary business management skills by completing five integrative modules. The modules require you to have completed five integrative modules, one from the field of specialisation and another from the field of business foundation and economics and politics. You can choose two or three more from a comprehensive range of courses to suit your specialisation.

During the entire duration of your studies you will also complete six key qualification modules. Although these are related to your studies, they are mainly aimed at imparting personal skills or strengthening existing ones. In addition to the mandatory modules Basic Business English, Advanced Business English and Action and Process Efficiency, you have the opportunity to improve your individual qualifications in three further courses, for example by

• further languages like English, Spanish, Russian, Chinese etc. or
•  modules like Excel for Poweruser, event management, rhetoric and many more

 Here, as with other electives, you can also benefit from the extensive range of courses offered by the ​​​​​​​Virtual University of Bavaria and attend events individually via e-learning.

In the sixth semester, you will have at least 18 weeks of practical training to expand the skills you have learned during your studies through business practice. You will gain insights into your future professional life and make valuable contacts for your career. Further information on the practical semester can be found on the ​​​​​​​pages of the Study Office.

The focus of the seventh semester is the bachelor thesis, in which you work on and present a practice-oriented business problem. Preferably you will write it directly in or for a company.

If you are aiming for a higher academic degree, you have the possibility to take up one of our consecutive Master's programs 

•  Applied Organizational Psychology, 
• Digital Business, 
• Digital Entrepreneuship, 
• International Management & Sustainability or
• Logistics and Digitalization

within the Weiden Business School/ our faculty.

After a phase of initial professional practice, you can complete a further education master's degree course. All master programmes at our university as well as master programmes which we offer in cooperation with other universities can be found on the overview page of the master programmes.