Digital Business was my dream master, because it covers exactly the content that is important to me after International Business B.A.: empathic leadership of teams with new online tools, data analytics as a decision-making aid, agile project management and design thinking in product development are just a few examples. The modules complement each other in detail and teach me to understand the interrelationships of digitization and to derive business strategies.
In Weiden, the cordiality in dealing with each other, the high-quality equipment of the campus and the close supervision by the professors confirmed that I was at the right university.
My fellow students and I work together every week in small groups, practice innovative solution methods, grow together as a team and create hands-on results. It is a great feeling to be prepared so professionally for the challenges of the future!

The interdisciplinary nature of the subjects and participants themselves promotes exchange between different disciplines and offers a comprehensive view of digitization. The topics are highly topical and have a high practical relevance. This means that I can integrate a lot of what I have learned directly into my job alongside my studies. In addition, the topics are taught in a practical way through projects, some of which take place with companies. Thus, we learn a lot about structured, methodical work in groups and self-management. In addition to methodology, we gain a deep insight into scientific work - to the extent that publications as a student and possibly also a scientific career are possible. Thus, the Master Digital Business offers everything I want from a modern and interactive study program.