TOPICS
Deep-dive into markets
Marketing & social media eCommerce & retail Food & nutrition
Internet & devices Media & digital media Housing & household equipment Mobility
Finance [...] what
drives consumers
The Consumer Insights offer a global perspective
on consumption and media usage, covering the offline
and online world of the consumer. They are based on
more than 2,000 [...] dimensions,
such as demographic characteristics,
values and attitudes, as well as
consumption and media usage, to
precisely define your target groups.
Country and trend comparisons
Switch between
Maschinenbau/Umwelttechnik.
Deine Aufgaben:
» Konzeption und Produktion von Video- und Social Media Inhalten
» Postproduktion (Schnitt, Vertonung)
» Unterstützung bei der Planung und Durchführung [...] n und Messen
Dein Profil:
» Erfahrungen in den Bereichen Content, Videoproduktion und Social Media
» Teamfähigkeit, Kreativität, Eigeninitiative sowie Leistungs- und Lernbereitschaft
» Hohe Affinität
Global Perspectives: Media,
Communication, Culture
Masarykova univerzita 1.4.2023 9.5. – 4.6.2023 Englisch 4.250 EUR* https://summeratmasaryk.cz/global-
perspectives-media-communication-
culture
Internet: http://www.oth-aw.de
Issued 9/2017
Media Informatics
General Information
Media Informatics represents the interface between media,
mankind and machine. It explores solutions for the [...] web design, IT networks or data
bases.
A Bachelor‘s Degree in Media Informatics opens up a
variety of interesting jobs in the media,
telecommunications or software industry (publishing
houses, radio [...] modules:
• Mathematics
• English
• Basics of Digital Systems
• Design and Production of Digital Media
• Media Design
• Programming
• Theoretical Information Technology
• Operating Systems
• Web-Client-Te
own marketing agency. Krea provides students with hands-on experience in the field of marketing, media, and
communications through company projects and professional stakeholder networks.
Still
Basics in Media Production and Media Technology
• Media Science and Media Design
• Web Systems
• English
The second stage (semester 3 to 7) will establish profound
knowledge in modern media technology [...] Issued 1/2017
Information Sheet
Course of Study
Media Production
and Media Technology
General Information
The programme Media Production and Media Technology
aims to convey a widely applicable q [...] Development and Media
Design
• Audio Production
• Audio Production for Events
• Content for Audiovisual Media
• Computer Graphics and Animation
• Multimedia Application and Projects 2
• Media Marketing
•
Processes
Media Informatics provides knowledge and skills in media
production combined with computer science. Specific
courses are
• Media Design
• Design and Production of Digital Media
• Web Systems [...] connection with one of the
following areas of application: either Industrial Informatics
(II) or Media Informatics (MI).
Graduates with a focus on Industrial Informatics have
acquired a broad engineering [...] aid of modern software
engineering.
Typical fields of operation for graduates with a focus on
Media Informatics include, for example, e-commmerce and
web applications, interactive computer graphics
Soft Skills for Media Technicians
• Advanced Topics of Media Business
• Media and Innovation Management
• Web Engineering
• Methods of Visualisation
• Electronics of Media Interface
• Media Controller Devices [...]
Media Technology
and Media Production (Master)
General Information
This consecutive Master‘s programme, which builds upon
the OTH’s undergraduate programme in Media Production
and Media Technology [...] development and media production. Relevant
coursework ranges from research and development in
media technology to editorial and design concepts in the
area of media production. Media management and
En-
gineering and Information Technology programme at the Depart-
ment of Electrical Engineering, Media and Informatics (EMI) at the
OTH.
Novia UAS
» Energy Technology
» Electrical Engineering
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dennoch attraktiv für überregionale/internationale Studieninteressierte werden?
(z.B. via Social Media Kampagne?)
• Inwiefern könnte das Empfehlungsmarketing weiter ausgebaut werden?
Vgl. Folie 22 [...]
Bewertungs- und Informationsportale
Anzeigen/Berichte in Zeitungen/Zeitschriften
Social Media
Werbung Online
Sonstiges
Portale zur Studienwahl
Informationsveranstaltung der OTH AW [...] dennoch attraktiv für überregionale/internationale Studieninteressierte werden?
(z.B. via Social Media Kampagne?)
• Inwiefern könnte das Empfehlungsmarketing weiter ausgebaut werden?
Bewerbungs-
Schnuppertage an der OTH AW
1 Nennung Berufsberatung Bundesagentur für Arbeit
1 Nennung Social Media-Kanäle der OTH AW
1 Nennung Running Snail Racing Team
Top 5
Hochschul- und
Studiengangswahl [...] 60,0%
71,1%
71,4%
74,5%
82,8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Social Media Accounts der OTH AW (Facebook, Instagram,
YouTube) [Nz=39]
Datenbank "International Programmes
64,0%
66,7%
68,2%
70,4%
71,2%
78,2%
88,3%
0% 20% 40% 60% 80% 100%
Social Media-Kanäle der OTH AW
Berichte über OTH AW in Print und Online
Hochschulrankings und -vergleiche
Hochschulrankings und -vergleiche
DAAD-Datenbank "International Programmes in Germany"
Social Media-Kanäle der OTH AW
Werbung der OTH AW (Flyer, Plakate, Studienbroschüren)
Deutschsprachige I
Learning Space Learning Hall:
Establishment of an environment for independent
learning on digital and media content
• Film studio for explainer video production:
Expanding existing capabilities for producing [...] teaching-learning experience of students
• Alternatives to "frontal teaching" possible
• Teaching of media-related skills "on the computer
• BYOD
• Good spatial accessibility
Equipment:
• Mobile chairs [...] room with video conferencing
system
An innovative space for individual learning with digital media
Michael
Weinmann
Daniel
Greim
Sponsored by
page
35Overview teaching and learning
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simulierten Pro-
jektszenarios. Sie vermarkten den Online-Shop mittels Banner Werbung und Social Media Marketing (Facebook, Instagram, Linke-
dIn, Xing).
• Domainauswahl und -registrierung, Webhosting [...]
• Optimierung der Website mit Performance Marketing
• Konzeption und Schaltung von Social Media Marketing
• Monitoring und Erfolgskontrolle (u.a. mit Hilfe von Google Analytics, Facebook Analytics; [...] Gabler 2017
• Anne Grabs, Karim-Patrick Bannour, Elisabeth Vogel: Follow Me! Erfolgreiches Social Media Marketing. 5. Auflage. Rheinwerk
Computing 2018.
• Hendrik Lennarz: Growth Hacking mit Strategie
simulierten Pro-
jektszenarios. Sie vermarkten den Online-Shop mittels Banner Werbung und Social Media Marketing (Facebook, Instagram, Linke-
dIn, Xing).
• Domainauswahl und -registrierung, Webhosting [...]
• Optimierung der Website mit Performance Marketing
• Konzeption und Schaltung von Social Media Marketing
• Monitoring und Erfolgskontrolle (u.a. mit Hilfe von Google Analytics, Facebook Analytics; [...] Gabler 2017
• Anne Grabs, Karim-Patrick Bannour, Elisabeth Vogel: Follow Me! Erfolgreiches Social Media Marketing. 5. Auflage. Rheinwerk
Computing 2018.
• Hendrik Lennarz: Growth Hacking mit Strategie
Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Industrial Internet Informatics (II), Media Informatics (MI) - bachelor Updated: summer term [...] for the Web, O'Reilly Media, 2013
L. Mccarthy, B. Fry & Reas, C.: Getting Started with p5.js: Making Interactive Graphics in JavaScript and Processing (Make),
O'Reilly Media, 2015
Internationalität [...]
Industrie-4.0-Informatik (II)
Industrial Internet Informatics
Medieninformatik (MI)
Media Informatics
Bachelor of Engineering
Design & Produktion digitaler Medien
Modulbezeichnung englisch Design and Production of Digital Media
Kreditpunkte (ECTS) / SWS 5 CP / 4 SWS
Häufigkeit des Angebots jährlich
Modulverantwortlicher [...] sleistungen Studienarbeit
Medienformen Computerunterstützte Übungen im Labor
Literatur X.media.press: Kompendium der Mediengestaltung Digital und
Print: Konzeption und Gestaltung / Produktion [...]
Mediengestaltung
Modulbezeichnung deutsch Mediengestaltung
Modulbezeichnung englisch Media design
Kreditpunkte (ECTS) / SWS 5 CP / 4 SWS
Häufigkeit des Angebots jährlich
Modul
date 2022-04-28T03:52:27Z
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Fakultät Elektrotechnik, Medien und Informatik
Department of Electrical Engineering, Media and Computer Science
annotation https://www.oth-aw.de/files/oth-aw/Intl/EMI/Informat
Fakultät Elektrotechnik, Medien und Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Inhaltsverzeichnis
Table of content
(2007): Digitales Colormanagement. X.media.press Springer-Verlag, Berlin Heidelberg
Piskulla, Ch. (2016): PDFix und Colormanagement Cleverprinting-Handbuch. PreMedia-Solutions, Braunschweig
Interna [...] Fakultät Elektrotechnik, Medien und Informatik
Department of Electrical Engineering, Media and Computer Science
page
2
Inhaltsverzeichnis
Table of content