dennoch attraktiv für überregionale/internationale Studieninteressierte werden?
(z.B. via Social Media Kampagne?)
• Inwiefern könnte das Empfehlungsmarketing weiter ausgebaut werden?
Vgl. Folie 22 [...]
Bewertungs- und Informationsportale
Anzeigen/Berichte in Zeitungen/Zeitschriften
Social Media
Werbung Online
Sonstiges
Portale zur Studienwahl
Informationsveranstaltung der OTH AW [...] dennoch attraktiv für überregionale/internationale Studieninteressierte werden?
(z.B. via Social Media Kampagne?)
• Inwiefern könnte das Empfehlungsmarketing weiter ausgebaut werden?
Bewerbungs-
Schnuppertage an der OTH AW
1 Nennung Berufsberatung Bundesagentur für Arbeit
1 Nennung Social Media-Kanäle der OTH AW
1 Nennung Running Snail Racing Team
Top 5
Hochschul- und
Studiengangswahl [...] 60,0%
71,1%
71,4%
74,5%
82,8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Social Media Accounts der OTH AW (Facebook, Instagram,
YouTube) [Nz=39]
Datenbank "International Programmes
64,0%
66,7%
68,2%
70,4%
71,2%
78,2%
88,3%
0% 20% 40% 60% 80% 100%
Social Media-Kanäle der OTH AW
Berichte über OTH AW in Print und Online
Hochschulrankings und -vergleiche
Hochschulrankings und -vergleiche
DAAD-Datenbank "International Programmes in Germany"
Social Media-Kanäle der OTH AW
Werbung der OTH AW (Flyer, Plakate, Studienbroschüren)
Deutschsprachige I
Learning Space Learning Hall:
Establishment of an environment for independent
learning on digital and media content
• Film studio for explainer video production:
Expanding existing capabilities for producing [...] teaching-learning experience of students
• Alternatives to "frontal teaching" possible
• Teaching of media-related skills "on the computer
• BYOD
• Good spatial accessibility
Equipment:
• Mobile chairs [...] room with video conferencing
system
An innovative space for individual learning with digital media
Michael
Weinmann
Daniel
Greim
Sponsored by
page
35Overview teaching and learning
abrufbar unter https://educational-media.de/mum-video/interaktiv/watch/17
annotation https://educational-media.de/mum-video/interaktiv/watch/17 https://educational-media.de/mum-video/interaktiv/watch/17
ZahlenHochschule
Aalen
Quelle: Januar 2019; https://www.umultirank.org/export/sites/default/press-media/documents/Top-10-der-deutschen-Hochschulen-in-den-Lehrindikatoren.PDF
Vierzehn Mal in Folge f
Kooperationen
Hochschulkommunikation
• On- und Off-Campus-Marketing
• Homepage
• Online- & Social Media-Marketing
• Print-Medien
• Messen, Events, Veranstaltungen
Institut für Nachhaltigkeit
• Nachhaltigkeit [...] CI/CD-Standard überprüfen und
verbindlichen Standard festlegen
• Homepage umstrukturieren
• Social Media-Strategie entwickeln
PLANUNG
„Potentiale sichtbar machen“
page
2021 / 35
Prof. Dr [...] Qualifizierte, mind. 3 Kurse/Jahr
▪ Ausbau Coaching, Information und Marketing, Intensivierung Social Media
▪ Ausbau Studiengangs-Monitoring und Evaluationsregelkreise im Qualitätsmanagement
▪ Reduktion Sc
90 min
08.30 –
10.00 Uhr
Neue SPO (Studienbeginn ab
WS 22/23)
English for Media
Professionals
1. Kasberger
2. Pirkl
Englisch-Englisch Wörterbuch ModA 11.07.24
[...] Vormittag
Ethik in der
Medientechnik
(08.30-09.30)
English for
Media
Professionals
(10.00-11.00)
Nachmittag
1. Semester
2. Semester
date 2024-05-16T14:06:44Z
pdf:PDFVersion 1.7
pdf:docinfo:title Microsoft Word - Projektkatalog MT_WiSe 2024,2025_15.04.2024.doc
stream_content_type application/pdf
pdf:hasXFA false
Systematik der Online Market-
ingInstrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing)
• Persönliche Kompetenz (Sozialkompetenz und Selbstkompetenz):
Die Studierenden verstehen [...] ing
• Suchmaschinen-Marketing
• Display-Marketing
• Affiliate-Marketing
• Social Media-Marketing
• Content-Marketing
• Influencer-Marketing
Internationalität (inhaltlich): [...] Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, So-
cial Media, Online- inklusive Facebook-Werbung. 7. Auflage, Springer Gabler 2019.
• Löffler, Miriam: Think
Systematik der Online Market-
ingInstrumente (SEO, SEA, Affiliate-Marketing, E-Mail-Marketing, Social Media-Marketing)
• Persönliche Kompetenz (Sozialkompetenz und Selbstkompetenz):
Die Studierenden verstehen [...] ing
• Suchmaschinen-Marketing
• Display-Marketing
• Affiliate-Marketing
• Social Media-Marketing
• Content-Marketing
• Influencer-Marketing
Internationalität (inhaltlich): [...] Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, So-
cial Media, Online- inklusive Facebook-Werbung. 7. Auflage, Springer Gabler 2019.
• Löffler, Miriam: Think
Education Limited.
• Scheer, A. W. (2000). ARIS—business process modeling. Springer Science & Business Media.
Internationality (content-related)
The course content is internationally and universally [...] corporate
website design; search engine marketing (SEO / SEA); influencer marketing; social media marketing; B2B e-commerce; affiliate
marketing; programmatic advertising; marketing automation and [...] and assembly.
-
Teaching Material / Reading
Scripts, exercises, review questions, additional media (photo, video, ...)
Internationality (content-related)
Method of Assessment (if applicable
e.g. corporate website design; search
engine marketing (SEO / SEA); influencer marketing; social media marketing;
B2B e-commerce; affiliate marketing; programmatic advertising; marketing
automation and
a glance
Key figures (Year 2020/21)
(Status: June 2021)
4 Departments
Electrical Engineering, Media und Computer
Science
Mechanical Engineering/Environmental
Technology
Weiden Business School
a glance
Key figures (Year 2020/21)
(Status: June 2021)
4 Departments
Electrical Engineering, Media und Computer
Science
Mechanical Engineering/Environmental
Technology
Weiden Business School
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the
different social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Social Media Marketing
• Advantages and disadvantages of Social Media Marketing
• Social Media mistakes
• Social Media and Businesses
2. Social Media Landscape
• The Social Media Landscape [...] Categorizing Social Media
• Major Social Media platforms
3. Goals and Planning for Success
• Social Media plan and Social Media strategy
• Benchmarking & Social Media audits
• Social [...] foundation of Social Media Marketing including what social media marketing entails, the history and the diffe-
rent social media channels that exist out there, how to select a social media channel that fits
Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting [...] 4 5 3
MBUT
Mechanical Engineering and Environmental Technology
EMI
Electrical Engineering, Media and Computer Science
WEBIS
Weiden Business School
WIG
Industrial Engineering and Health
bachelor [...] Patent Engineering, Medical
Technology, Geoinformatics & Land Management,
Motorsport Engineering, Media Technology &
Production, or Energy Efficiency, to name a few.
Boost your career by benefiting
exercise Cornelia Oszlonyai
Business & Personnel Consulting IB exercise Mohammad Saeid Matinfar
Social Media Marketing IB exercise Mohammadi Marzieh Baradaran
Digital Workplace - Technology,Culture,Space IB
Education Limited.
• Scheer, A. W. (2000). ARIS—business process modeling. Springer Science & Business Media.
Internationality (content-related)
The course content is internationally and universally [...] corporate
website design; search engine marketing (SEO / SEA); influencer marketing; social media marketing; B2B e-commerce; affiliate
marketing; programmatic advertising; marketing automation and [...] and assembly.
-
Teaching Material / Reading
Scripts, exercises, review questions, additional media (photo, video, ...)
Internationality (content-related)
Method of Assessment (if applicable
e.g. corporate website design; search
engine marketing (SEO / SEA); influencer marketing; social media marketing;
B2B e-commerce; affiliate marketing; programmatic advertising; marketing
automation and
such fields as directing, production, writing in theatre, film, and other media; and in a variety of design areas, architecture, media and
communication.
Higher Education Institutions are either state or [...] exceptional cases (study
programmes such as music theory, musicology, pedagogy of arts and music, media studies) also formally qualify for doctoral
work. Particularly qualified holders of a Bachelor or