Marketing
IV. Policies: International Marketing Mix
5. International Product Policy
6. International Price Policy
7. International Placement Policy
8. International Promotion Policy
Teaching Material / [...] the Business Model Canvas: analysis, development and evaluation of an own business model.
- Impact of digitalization and other megatrends on business models and organizations
- Platform business
- Basics [...] ies of International Marketing
II. Methods
2. International Market Research
III. Strategies
3. International Market Entry Strategies
4. Standardization vs. Differentiation of International Marketing
Marketing
IV. Policies: International Marketing Mix
5. International Product Policy
6. International Price Policy
7. International Placement Policy
8. International Promotion Policy
Teaching Material / [...] the Business Model Canvas: analysis, development and evaluation of an own business model.
- Impact of digitalization and other megatrends on business models and organizations
- Platform business
- Basics [...] ies of International Marketing
II. Methods
2. International Market Research
III. Strategies
3. International Market Entry Strategies
4. Standardization vs. Differentiation of International Marketing
Durch Nutzung der englischsprachigen Literatur und Dokumentation erlernen die Studierenden die international
verwendeten Fachbegriffe und entwickeln ihre Fremdsprachenkenntnisse.
• Persönliche Kompetenz [...] Content
Konzepte von Big Data, Hadoop, MPP-DBS, NoSQL, NewSQL und Graphdatenbanken.
• Überblick: Business Intelligence, Data Mining, Data Science
• In-Memory Verfahern im Kontext analytischer Datenbanksysteme [...] Gebiet zu verfolgen.
Persönliche Kompetenz (Sozialkompetenz und Selbstkompetenz): Arbeiten in internationalen Teams, analytisch-wissenschaftliche
Vorgehensweise, eigenständige Arbeitsweise
Course Content
/study-programmes/bachelor/international-business/program-structure/#documents https://www.oth-aw.de/en/studies/study-offers/study-programmes/bachelor/international-business/program-structure/#documents [...] Type of Module
Hörsaal
Room
International Projects - Processes & Change Management Matthias Lederer N.N. 20.01.2025 09:00 - 17:30 compulsory N.N.
International Projects - Processes & Change Management [...] 2025 09:00 - 17:30 compulsory N.N.
International Projects - Processes & Change Management Matthias Lederer N.N. 22.01.2025 09:00 - 17:30 compulsory N.N.
International Projects - Processes & Change Management
/study-programmes/bachelor/international-business/program-structure/#documents https://www.oth-aw.de/en/studies/study-offers/study-programmes/bachelor/international-business/program-structure/#documents [...] information on vhb and more can be found in the Moodle course WEIDEN BUSINESS SCHOOL - General infor-
mation for Bachelor International Business (IB).
Please note that compulsory modules can also be offered [...]
Business Mathematics
BM-Group 1
HSG 001
Oszlonyai
Principles of Economics
PoE-Group 1
HSG 001
Oszlonyai
Principles of Economics
PoE-Group 1
HSG 001
Oszlonyai
Business Mathematics