/study-programmes/bachelor/international-business/program-structure/#documents https://www.oth-aw.de/en/studies/study-offers/study-programmes/bachelor/international-business/program-structure/#documents [...] Type of Module
Hörsaal
Room
International Projects - Processes & Change Management Matthias Lederer N.N. 20.01.2025 09:00 - 17:30 compulsory N.N.
International Projects - Processes & Change Management [...] 2025 09:00 - 17:30 compulsory N.N.
International Projects - Processes & Change Management Matthias Lederer N.N. 22.01.2025 09:00 - 17:30 compulsory N.N.
International Projects - Processes & Change Management
Durch Nutzung der englischsprachigen Literatur und Dokumentation erlernen die Studierenden die international
verwendeten Fachbegriffe und entwickeln ihre Fremdsprachenkenntnisse.
• Persönliche Kompetenz [...] Content
Konzepte von Big Data, Hadoop, MPP-DBS, NoSQL, NewSQL und Graphdatenbanken.
• Überblick: Business Intelligence, Data Mining, Data Science
• In-Memory Verfahern im Kontext analytischer Datenbanksysteme [...] Gebiet zu verfolgen.
Persönliche Kompetenz (Sozialkompetenz und Selbstkompetenz): Arbeiten in internationalen Teams, analytisch-wissenschaftliche
Vorgehensweise, eigenständige Arbeitsweise
Course Content
Marketing
IV. Policies: International Marketing Mix
5. International Product Policy
6. International Price Policy
7. International Placement Policy
8. International Promotion Policy
Teaching Material / [...] the Business Model Canvas: analysis, development and evaluation of an own business model.
- Impact of digitalization and other megatrends on business models and organizations
- Platform business
- Basics [...] ies of International Marketing
II. Methods
2. International Market Research
III. Strategies
3. International Market Entry Strategies
4. Standardization vs. Differentiation of International Marketing
Marketing
IV. Policies: International Marketing Mix
5. International Product Policy
6. International Price Policy
7. International Placement Policy
8. International Promotion Policy
Teaching Material / [...] the Business Model Canvas: analysis, development and evaluation of an own business model.
- Impact of digitalization and other megatrends on business models and organizations
- Platform business
- Basics [...] ies of International Marketing
II. Methods
2. International Market Research
III. Strategies
3. International Market Entry Strategies
4. Standardization vs. Differentiation of International Marketing
/study-programmes/bachelor/international-business/program-structure/#documents https://www.oth-aw.de/en/studies/study-offers/study-programmes/bachelor/international-business/program-structure/#documents [...] information on vhb and more can be found in the Moodle course WEIDEN BUSINESS SCHOOL - General infor-
mation for Bachelor International Business (IB).
Please note that compulsory modules can also be offered [...]
Business Mathematics
BM-Group 1
HSG 001
Oszlonyai
Principles of Economics
PoE-Group 1
HSG 001
Oszlonyai
Principles of Economics
PoE-Group 1
HSG 001
Oszlonyai
Business Mathematics