I-IV must be approved by the Head of the Study Programme or the deputy
via formal application by email.
Students with knowledge of the German language of less than level B2.2*
* In order to enable [...] marketing; B2B e-commerce; affiliate
marketing; programmematic advertising; marketing automation and email marketing.
Application of artificial intelligence in marketing
Teaching Material / Reading
I-IV must be approved by the Head of the Study Programme or the deputy
via formal application by email.
Students with knowledge of the German language of less than level B2.2*
* In order to enable [...] marketing; B2B e-commerce; affiliate
marketing; programmematic advertising; marketing automation and email marketing.
Application of artificial intelligence in marketing
Teaching Material / Reading