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15. Cross, N. (Ed.) (2011a), Design Thinking, Berg Publishing [...] user-centered design and how design impacts our daily lives. It's a
foundational text for understanding the importance of usability and user experience in design.
• "Change by Design: How Design Thinking [...] Market Research
• Design Thinking in Marketing
o Principles of Design Thinking
o Design Thinking Process: Empathize, Define, Ideate, Prototype, Test
o Case Studies on Design Thinking in Marketing
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